The Ultimate Showdown: Oppo vs Vivo – Which Brand is Better and How?

First thing to you should know before comparing oppo vs vivo smartphone brands is that both the companies belong to the same parent company – BBK electronics. Oppo vs Vivo is a tough choice to make as both the brands follow almost the same traits.

If you’re in the market for a smartphone and you prioritize the best camera, build quality, and smartphone design, then the Oppo smartphone is the right choice for you. On the other hand, if you value better performance and a superior processor, then the Vivo smartphone is likely to meet your needs. In this article, we’ll delve deeper into the features and specifications of both brands to help you make an informed decision.

Oppo vs Vivo in Terms of Specifications

oppo vs vivo specifications

When comparing Oppo and Vivo, it is generally observed that Oppo offers better cameras, while Vivo provides more RAM and storage within the same price range. Choosing the right smartphone depends on your budget and the available options. To assist you in making a decision, I have personally handpicked some models for you. However, I would also recommend using our Buyer’s Guide for further assistance.

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Vivo and Oppo Brand Approach

When it comes to innovation, Oppo tends to take the lead, while Vivo focuses more on marketing strategies. Oppo has introduced several groundbreaking features in the smartphone industry, such as the in-display front camera and pop-up selfie cameras. They were also the first company to conduct a successful 5G WhatsApp video call at their R&D center in Hyderabad. Additionally, Oppo launched the VOOC charger in 2014, which supports extremely fast charging.

oppo vs vivo brand amassadors

Creation and Strategy’s by Oppo

  • The first company to use a smartphone’s in-display front camera in a practical demonstration.
  • These two companies were the first to use pop-up selfie cameras.
  • At its R&D facility in Hyderabad, Oppo was the first firm to make a 5G WhatsApp video conversation successfully.
  • Oppo also introduced the VOOC charger in 2014, which offered exceptionally rapid charging.

Strategy of  Vivo

  • Forever PUBG collaborations and other esports activities are sponsored by the IPL and BCCI.
  •  High-priced brand ambassadors like Aamir Khan, Virat Kohli, Ranveer Singh, Sara Ali Khan, and many non-tech YouTubers are title sponsors of metro stations, bus stops, and other public transportation.
  • An example is the Vivo Ghatkopar Metro Station.
oppo and vivo smartphone comparison

Although both brands are equally aggressive in terms of marketing and innovation, these subtle differences become significant differentiators in the market. Oppo’s emphasis on research and development contributes to a slightly higher price point, whereas Vivo capitalizes on existing technologies and focuses on extensive marketing campaigns.

Major Differentiator Between Oppo and Vivo – Operating System

oppo color os

When it comes to the operating system, Oppo’s Color OS offers more customization options, while Vivo’s Funtouch OS is optimized to work seamlessly with the hardware. Both operating systems are quite similar, with minor differences in design and features. The choice between them is subjective and varies from person to person.

vivo funtouch os


Choosing between Oppo vs Vivo can be a challenging task due to the many characteristics and similarities between the two brands. However, after analyzing their specifications, approach, and major differentiators, it becomes evident that Oppo excels in photography, build quality, and smartphone design, while Vivo focuses on performance and a superior CPU. Ultimately, the decision depends on your personal preferences and priorities.

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Pollywood Vox Desk

Pollywood VOX Desk, a seasoned news editor with 8 years of experience covering Pollywood and Bollywood cinema news. He is an expert in news writing, storytelling, and news coverage. As the editor of a website news desk, he ensures that all the latest news and updates from the world of cinema are covered in a timely and engaging manner. Follow Pollywood Desk for the latest scoops, interviews, and analysis on the biggest names in Pollywood and Bollywood.

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